HealthScope—
Product Launch
My production company, Hello Stranger, partnered with an innovative healthcare startup to bring humanity, warmth, and humor to a traditionally clinical category. We led creative development and production of their launch film, then expanded into eight social shorts, a multi-channel launch strategy, photography, website assets, social copy and templates, a grassroots print campaign for Phoenix, and—yes—a very cute tote bag.
We captured two stories that we wove together into an anthem, and then celebrated each family in standalone films that lived in the HealthScope app, on the homepage, and promoted through a social campaign.
Credits
Production Company: Hello Stranger
Directors & Writer: Kristen Lewis and April Hayes
Creative Director: Michael Smith
Executive Producers: Michael Smith & Andrea Meller
DP: Emily Topper
Editor: Jasper Verhorevoort
Color: Natacha Ikoli
Photo: Cassidy Araiza
Sound: Nathan Bonetto