Faire—
Customer Testimonials
My production company, Hello Stranger, partnered with Faire—$6B wholesale marketplace—to concept and produce their first national ad campaign spotlighting their own retailers. From LA’s Lady & Larder to San Antonio’s Rancho Diaz to Long Beach’s Prism, the work celebrated nearly 100 small businesses around the world.
We captured three stories that we wove together into an anthem, and then celebrated each retailer in standalone films that lived in the Faire product and promoted through a social campaign. I wrote the landing page copy, and directed the photo shoot.
Credits
Production Company: Hello Stranger
Creative Directors & Writer: Michael Smith
Executive Producers: Michael Smith & Andrea Meller
DP: David Jacobson
Production Designer: Elizabeth Goldsby
Editors: Lucky Day Studios & Kel Marvin
Faire: Jessica Hääg & Ximena Keirouz
DP’s: Peter McCollough & Adam Hobbs & Tim Kellner
Photo Lead: Jan Roeykens
Social Leads: Max Gawell, Sam Salehian Hultqvist
Audio: Chip Sloan
Color: Marika Litz
Post Producer: Jen Milano
Photo: Stein Will Neilsen