Airbnb Night At—
Experiential
Airbnb launched the Night At contest series in 2015 to inspire the world by transforming the most iconic places into bedrooms—from Fenway Park to Van Gogh’s bedroom, Abbey Road to Dracula’s Castle. Millions of passionate travelers around the world submitted their entry for these once-in-a-lifetime stays. Given that every submission required an Airbnb account, this series of campaigns was highly successful at increasing bookings and awareness for the brand.
As the Creative Lead, I was responsible for the concept, messaging, and storytelling for every new event. I worked alongside an art director and marketing leads to redesign these legendary spaces into awe-inducing bedrooms.
Selected Press:
NY Times, Forbes, Fast Company, BBC, National Geographic, USA Today, ABC, NBC, CBS, The Drum, Afar, ESPN, Rolling Stone, Pitchfork, Smithsonian Mag, AdWeek, Creativity
Impact
385,473,655 impressions, 9,981 press hits, 327k new account sign-ups, 700k content submissions.
Credits
Airbnb Creative Team
Creative Leads: Michael Smith & Patrick Duffy & Christian Rongavilla
Producers: Carol Cho & Kat Fox & Chris Lynch & Anna Frenkel
Photo Director: Bridget Harris